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Cursus Thinking
How to measure AI ROI properly
Jim Kennedy 10/06/2026 Jim Kennedy 10/06/2026

How to measure AI ROI properly

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Why organisations optimise tools instead of work
Jim Kennedy 07/06/2026 Jim Kennedy 07/06/2026

Why organisations optimise tools instead of work

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Why are we so fixated on Artificial Intelligence?
Jim Kennedy 05/06/2026 Jim Kennedy 05/06/2026

Why are we so fixated on Artificial Intelligence?

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Why AI pilots succeed but scaling fails
Jim Kennedy 29/05/2026 Jim Kennedy 29/05/2026

Why AI pilots succeed but scaling fails

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AI doesn’t create organisational problems.
Jim Kennedy 22/05/2026 Jim Kennedy 22/05/2026

AI doesn’t create organisational problems.

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So, what do you do when the margin for error is gone?
Jim Kennedy 15/05/2026 Jim Kennedy 15/05/2026

So, what do you do when the margin for error is gone?

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We’ve designed organisations and jobs. We never really designed the work.
Jim Kennedy 08/05/2026 Jim Kennedy 08/05/2026

We’ve designed organisations and jobs. We never really designed the work.

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AI isn’t failing — your workflows are
Jim Kennedy 06/05/2026 Jim Kennedy 06/05/2026

AI isn’t failing — your workflows are

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Why organisations feel busier but not faster.
Jim Kennedy 01/05/2026 Jim Kennedy 01/05/2026

Why organisations feel busier but not faster.

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